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Handbook on E-marketing for Tourism Destinations

Editions Organisation Mondiale du Tourisme (OMT)
2008 - 270 pages
80.00 euros (format papier)
ISBN : 978-92-990050-1-9

Ce manuel sur le e-marketing à l'intention des destinations touristiques est édité conjointement par la Commission européenne du tourisme (CET) et l'OMT. Il est publié en anglais uniquement.

Au sommaire

1. E-marketing for Tourism Destinations – The Big Picture
2. Content Is King – How to Build and Manage Content that Convinces the Customer
3. Social Networking and User-generated Content (UGC)
4. Make a Winning Website – The Keys to Success
5. Search Engine Optimisation (SEO) – Getting Better Search Engine Results the “Natural” Way
6. How to Acquire and Develop Customers – Marketing Channels and the Use of Customer Relationship Management
7. Branding – Project the Essence of the Destination
8. E-commerce for Destinations – Turning Enquiries into Sales
9. Mobile Marketing – Exploiting the Essential Companion to Everyday Life
10. The New Television – Convergence of Media: Interactive TV, Video, Internet and Gaming
11. Online Destination Media Relations – How to Gain Online Coverage and Be Ready for a Crisis
12. Supporting the Travel Trade in Source Markets
13. E-marketing with the Destination’s Tourism Suppliers
14. Income Sources for DMOs – Raising Income from Your E-marketing Services
15. Measuring Success – Methods for Reporting of E-marketing Activity, and Continuous Measurement of Performance Quality and Outcomes
16. Web Analytics – Boost Your Online Impact with Data-driven Optimisation
17. How to Manage Your Domain Names – Choosing and Maintaining Domains that Support a Wide Range of E-marketing Activities
18. Market Trends

Informations complémentaires

Mots clés


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